SmartScan: Program Demand & Opportunity Analysis
SmartScan provides comprehensive market analysis that helps institutions make strategic decisions about their academic program portfolio targeting graduate, online, and adult students. Whether you're launching new programs or evaluating existing ones, our data-driven approach delivers the market insights you need to optimize your offerings.
Overview
Making bold academic decisions requires clarity. SmartScan gives institutions a data-backed lens into their program portfolio—highlighting which offerings are thriving, which need reinvention, and where new opportunities lie.
By analyzing programs against 12 powerful market indicators—from enrollment demand and employment projections to competitive intensity and tuition benchmarks—SmartScan delivers a strategic roadmap for optimizing your portfolio. Whether you are planning to launch new programs or revitalizing existing ones, SmartScan equips institutional leaders with actionable insights to grow what works and rethink what doesn’t.
What's Included
- Comprehensive market analysis across 12 key indicators
- Quantitative program portfolio assessment
- Competitive landscape evaluation
- Employment projection analysis
- Program opportunity identification
- Strategic program matrix visualization
- Executive summary with prioritized recommendations
Deliverables
- Detailed market research written report
- Strategic program opportunity matrix
- Executive presentation slides
- Implementation roadmap with timelines
- MS Excel data workbook
- Follow-up consultation session
- On-campus working meeting and presentation of findings
What Our Clients Say
Scott brought a data-driven, highly structured approach to assessing market demand, competitor saturation, and institutional fit. His work helped to give us a clear decision framework for prioritizing which programs to pursue and which to pause. His mix of market research acumen, strategic thinking, and presentation skill makes him an essential partner for institutions looking to grow with purpose.
— Alexander Bach, Chief Growth Officer, Cleveland University-Kansas City
