Student Pulse: Audience Alignment Study
Get inside the mind of today's graduate, online, and/or adult students. Student Pulse uncovers how prospective, current, and former students perceive your institution—revealing where expectations align, where they diverge, and what it means for enrollment and retention.
Overview
In a competitive graduate, online, and adult higher education landscape, knowing what students really think is critical. Student Pulse delivers a comprehensive audience alignment study that compares the perceptions, expectations, and experiences of different student groups—enrolling vs. non-enrolling, domestic vs. international, and retained vs. withdrawn.
Through a dual-track survey approach, this research pinpoints the decision drivers and disconnects that influence enrollment and persistence. The outcome? Actionable intelligence that allows institutional leaders to sharpen messaging, adjust recruitment processes, and close structural gaps—all while balancing the needs of diverse audiences.
What's Included
- Quantitative survey of distinct audience segments (enrolling vs. non-enrolling, domestic vs. international, retained vs. withdrawn).
- Analysis of expectations, preferences, and decision drivers across groups.
- Identification of alignment points where student perceptions converge.
- Diagnosis of disconnects that pose risk to enrollment or retention.
- Insights into messaging, recruitment, and program structure effectiveness.
- Comparative benchmarks against peer institutions (optional add-on).
Deliverables
- Comprehensive research report with in-depth analysis and recommendations.
- Alignment and disconnect maps visualizing audience perspectives.
- Quick-reference summary tables highlighting top findings.
- Strategic roadmap outlining targeted actions to strengthen alignment.
- Executive presentation deck tailored for leadership discussions.
- Data workbook providing the opportunity to slide and dice your data as needed.
- On campus working meeting and presentation of findings.
What Our Clients Say
Scott’s deliverables are not only effective at educating the client on market trends and business insights but he is skilled at helping the client to better understand how they could use this information to differentiate themselves in a competitive market. Scott brings a wealth of knowledge and tools to the table, and I hope to have the opportunity to work with him again on a future project.
— Ruthie Pyles, Chief Brand and Strategy Officer and Assistant Dean of Executive Education, UC San Diego
