Strategic Market Research Services
Comprehensive research solutions designed to help higher education institutions make data-driven decisions about enrollment, programs, and competitive positioning.
How We Help Institutions Succeed
Every institution faces unique challenges in today's competitive higher education landscape. Our research services provide the insights and analysis you need to make informed decisions about your future.
Data-Driven Analysis
Move beyond assumptions with comprehensive market data and analytical frameworks that reveal true opportunities and challenges.
Actionable Insights
Every study delivers specific, implementable recommendations that you can act on immediately to improve your competitive position.
Student-Centered
Understanding what students truly want and need is at the heart of every analysis, ensuring your offerings align with market demand.
Core Services
SmartScan: Program Demand & Opportunity Analysis
Which programs should we launch and expand? Program Demand & Opportunity Analysis gives you clarity to grow what works and rethink what doesn't by analyzing your programs across 12 powerful higher education employer market indicators.
Distinctive Edge: Competitor Differentiation Blueprint
How do we differentiate each program from competitors? A data-driven blueprint to reveal where your graduate, online, and adult programs shine, where they blend in, and how to claim a distinctive competitive edge.
Student Pulse: Audience Alignment Study
What do students in our region think of/about us? Get inside the mind of today's graduate, online, and/or adult students. Student Pulse uncovers how prospective and enrolled students perceive your institution—revealing where expectations align, where they diverge, and what it means for enrollment and retention.
Enrollment Readiness Accelerator: Scorecard + Strategy Playbook
Where are our strengths and challenges in growing online, graduate, or adult enrollment? An on-campus engagement designed to provide institutions with the checklists and action steps they need to grow online, graduate, and adult enrollment.
Custom Research
Insitutions have unique needs. Custom research provides the opportunity to build a study that meets the specific needs and goals of the partner institution
